NVRCH TIDBIT: The Importance of Branding

One thing that separates successful businesses from those that aren’t as successful isn’t a mystery. Everything comes down to branding and marketing. In fact, SNOB LIFE owner, Ming Lee said it best, “The best marketer wins.” Ming even has a book where she discusses how vital it is to market your products adequately to appeal to your target demographic.

Individuals often overthink the branding process. Something as simple as establishing your name and getting the audience familiar with your title is what ultimately jump starts good branding. This is why, for example, there are certain names of products and people that are considered “household names.” People become familiar, comfortable and invested in these names. They welcome them with open arms and develop what is called “brand loyalty.” Brand loyalty is very difficult to disrupt. Once consumers feel attached to a product/person, they very rarely abandon it.

So, key take-aways from Nouveau Riche PR tidbits:

  • Who are you as a brand?
  • What do you want to accomplish?
  • Who is your target audience?
  • How do you plan to market yourself/product?

And of course, for all your PR strategies, publicity/press needs, the wonderful ladies of NVRCH are here to help!

Ask us how we can help you establish and promote your brand today!


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