2016 PR Trends : The evolution of PR

Just as communication evolves and the needs and preferences of our audience shifts, so should our practice of public relations. -John Hall

Forbes is a great source of information and often the go-to publication for tips on financial advancement and career success. Their most recent article by contributor John Hall, entitled “7 PR Trends You Need To Know in 2016”

This article adequately breaks down what it takes to compete in the ever-growing public relations industry. Traditional models are being replaced by digital alternatives and media is becoming the predominant source of news, entertainment and politics.  Thus, based on gathered research these 7 trend for 2016 were compiled to help guide public relations practitioners in the right direction as it shifts.

Visit the link below to view the data gathered and pocket some tips as you grow as a public relations professional!

http://www.forbes.com/sites/johnhall/2015/12/13/7-pr-trends-you-need-to-know-in-2016/#576066b51b6b

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