Build Brand Loyalty, Interact with Consumers

Building customer loyalty is vital in establishing brand identity. Research has proven that creating a place for dialogue with consumers, engaging and interacting is an effective way to understand your brand’s target market. The key to brand survival is knowledge of what works and what doesn’t work. PRSA.org published an article breaking down the composition of successful marketing.

Check out the link below to master what it takes to appeal to your brand’s demographic.

 

http://www.prsa.org/Intelligence/Tactics/Articles/view/11547/1128/Super_Fans_How_to_Draw_Loyalists_to_Your_Brand#.V5q8jkYrLnA

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