Social media marketing is becoming one of the most effective ways to reach your audience and appeal to their wants and needs. Over time, we have watched social media expand through analytics and research. Monitoring it closely, experts predict that paid media and other forms of social media advertisement, if done correctly, can generate revenue, raise awareness while increasing and maintaining brand loyalty.
Social media is exploring new ways to interact in real time with consumers. One great example of this is Facebook Live Broadcast and Periscope App. With such features, users can broadcast what they are doing, what events they’re attending, and general every day activity while it is occurring.
Snapchat is becoming equally popular with its paid media opportunities. Users can purchase geo-filters that they can customize for personal use, business ventures,events etc. Something so simple is transforming the way consumers receive information and become attached to their favorite companies.
As social media marketing evolves, it is important to note what works and it what doesn’t.
Check out this article from Entrepreneur.com entitled, ” 5 Impacts a Social Media Campaign Can Have On Your Brand”